Onward and Upward
2020 Is In The Past and We Are Looking Forward
With 2020 now behind us we can look back and say “wow, what a year”, and leave it at that. We all faced challenges we never imagined, adapted, and pushed through 2020. Although the year didn’t end up the way most of us planned for, it allowed us time to reflect and improve, strengthen our team and offerings, and prepare to take on 2021 in a new and improved way. We are truly thankful for the support of this amazing craft beverage industry. Thank you!
This year we are looking forward. We are looking forward to strengthening our offerings, supporting our relationships and communities. We are looking forward to collaborating on new and exciting initiatives that are specifically designed to educate, support, and inspire. We’ve all learned lessons and adapted new ways of working – this resiliency will be celebrated, and it will make us stronger. Like many of us, we’ve taken a step back to examine how we can better support our customers to provide more value in our relationship. Below, are our top priorities for 2021 that you can look forward to.
Expanding Ingredient Portfolio
Throughout 2020, we added to our Hop portfolio entering into a new partnership with ZA Hops, the exclusive source for South African Hops. As we look forward in 2021, we have added a number of new and exciting hop varieties from around the globe. Aurum, Diamant, and Tango from Germany, as well as AdeenaTM, and TalusTM from the United States to list a few. Last year we entered into the Malt industry establishing strong new partnerships with IREKS (Germany), Raven (Czech), and Muntons (UK). In the first week of 2021, we brought in Adjuncts from our new partners at Grain Millers (USA/CAN). Products include; Rolled Oat Flakes, Rolled Barley Flakes, Rolled Rye Flakes, and Rolled Wheat Flakes. We plan to continue adding more adjuncts throughout the year. We're also looking to introduce a Canadian malt line which will include 2-row and other notable base and specialty malts to allow us to further service our customers big and small. Stay tuned for that exciting announcement soon!
Ontario Freight Truck – Establishing Regular Shipping Lanes
We invested in and branded a Brew Culture freight truck near the end of the summer 2020, and as we continue to build out our shipping lanes, we plan to have regular scheduled routes throughout the province, from Windsor to Ottawa to Sudbury. Our goal is to deliver malt affordably and efficiently to customers across the province.
Support and Education
Brew Culture is focusing on new ways to engage with our customers on a digital level. We plan to utilize our new Technical Sales Managers, as well as our industry partners, for their brewing and industry experience. Together, with our marketing team, we will create educational and inspirational content while collaborating with you, our brewers, on new initiatives to support and inform our brewing community.
With the goal of providing the best and most efficient service from coast to coast, we added a new Dartmouth NS location and Technical Sales Manager, Stefan, in 2020. We’re continuing that in 2021 having just brought Sean in as our new Ontario Sales Manager based in Toronto. We’re adding to our Muskoka warehouse team as well with multiple new support staff which will ensure faster turnaround times and attention to detail. With the addition of our new team members, we are continuing to invest in more warehouse space to accommodate our growing malt portfolio, and more warehouse equipment which will further improve our commitment to quality. Lastly, we’re about to roll out a new ERP system which will greatly increase our ability to provide an even higher level of customer service with increased traceability, and support. We invite you to reach out with any challenges you are facing in your brewery and we will do our best to find solutions for you.
Undoubtedly, we will continue to face challenges in 2021, but we will continue to work extensively with our great supply partners from across the globe, bringing trusted favourites, and exciting new products to our customers. We’ll support and maximize the potential of every brewer’s creativity by connecting them to this international network of premium ingredients with reliable trusted support and dependable access.
We look forward to working with all of you and wish everyone a happy, healthy, and successful 2021.
President & Founder